Foreign Investments In The Fitness Domain!
Mumbai-based fitness startup ‘SARVA’ has raised around $6 million – $8 million. This time from international celebrities like Jennifer Lopez, American baseball player Alex Rodriguez. Bollywood star Malaika Arora too poured in some dollars.
SARVA had seen other investors like ‘Pi Capital’s’ chairman David Giampaola, founder of 24-hour Fitness Worldwide Mask Mastrov, and MTV Networks CEO Bill Roedy. Founder of SARVA, Sarvesh Shashi says that stress, anxiety, sleeplessness, depression, and obesity have become a global epidemic that has been affecting people of all ages. At SARVA people try to curate physical and digital offerings and services of different needs. That stretches to different ages and geographies, in order to help people empower themselves with the tools to lead better lives.
Currently, SARVA has 91 studios in India, across Mumbai, Delhi and Bengaluru. The company plans to set up 500 brick and mortar studios across India in about 15 cities by 2022. SARVA is also likely to invest in its digital platform to build a global community of over 100 million in the next three years.
Tapping into the international market is also in the bucket list of SARVA. It plans to foray into the USA, UK and Middle East.
The company says that its growth in Q4 of 2019, will be largely driven by their digital services in mindfulness music, guided meditation, and interactive fitness space.
Investments by Other Celebrities
Indian startups have seen investments from various celebrities. Amir Khan backed furniture startup Furlenco, Alia Bhatt and Jacquelin Fernandez invested in ‘Stylecracker’ and juice brand ‘Raw Pressery’. Fitness startup Cure.fit also saw an investment by Hrithik Roshan.
The fitness sector in India has been booming at an alarming rate. With more and more people coming in this space, the upcoming days are likely to generate more revenue. However, the pertinent question here is whether these companies would be able to reach Tier 2 and Tier cities. Failing to do which might result in a huge gap.