YERHA – Startup of the month
YERHA at a glance:
- Genre: Consumer Electronics
- Founded in: 2014
- Founders: Mr. Mani Jain
- Headquarter: New Delhi
- WEBSITE: www.yerha.com
The emerging trend of entrepreneurial culture has resulted in the opening of several such properties worldwide. And as promised each month, once again we will present to you yet another budding startup that will further enrich your knowledge about the startup ecosystem.
What is Yerha, actually?
Yerha is a new age e-commerce website that introduces cutting edge technology blended with remarkable innovation to the Indian market for the very first time.
What does Yerha do?
Yerha is the next generation company that aims into bringing about an innovation tech. The company specializes in bringing cool gadgets and latest gizmos from around the world for the very first time in India. Not only does it provide warranties and guarantees on all products they are sold, but it also provides a dedicated customer service team to help you with anything you need. Led by passionate problem solvers and meticulous hard-workers, Yerha aspires to be trendsetters by showcasing products you have only dreamt of in the Indian Market.
Inception and History:
Yerha was started in 2014 as a passionate dream of a bunch of lovers of technology. With the kind of love and admiration that the company received from our customers quite early on, the founders quickly expanded into an agile and strong team to be reckoned with. Since the beginning, its aim has been to bring about a change in the ever so busy lifestyle with the way people react with technology, gadgets and people around us. Therefore, the company has indulged in hand picking products which are cutting edge, innovating and strike a chord with the consumers emotionally.
One of its kind features:
- Yerha brings handpicked products to you that are designed to make your lives easier.
- We differentiate ourselves by providing doorstep warranties and repairs to our customers.
- We deal in with gadgets that are exclusively available in Indian markets only at Yerha.com.
Exhibit: Yerha does seem like an interesting venture. When did this initial idea of the start-up germinated?
MANI JAIN: Yerha was started in 2014 as a passionate dream of a bunch of lovers of technology. With the kind of love and admiration that we received from our customers quite early on, we quickly expanded into an agile and strong team to be reckon with. Since the beginning, our aim has been to bring about a change in our ever so busy lifestyle with the way we react with technology, gadgets and people around us. Therefore, we have indulged in handpicking products which are cutting edge, innovating and strike a chord with the consumers emotionally.
Exhibit: Tell us about your initial challenges with Yerha and experiences gathered.
MANI JAIN: Educating the masses about new innovations and bringing these niche products to Indian markets was a tough job. Talking about operational challenges, logistically reaching to interior regions of India was little difficult and another was to automate processes and key operations with the help of our in-house technology solutions. Outcome of which was a culminating experience at the cusp of technology and innovation.
Exhibit: Why Yerha– what’s so different in it that sets it apart as a different class?
MANI JAIN: Yerha means, ”Here it is”. Our idea was to bring those products to the doorstep of customers which were not available anywhere in India. Hence “Yerha”.
Exhibit: How do you wish to capitalize on the exponentially growing technology users in the country?
MANI JAIN: To cope up with the growing pace we are trying to take a step ahead to merchandise a little bit of everything in order to cater mass users of our country.
Our aim is to create different verticals, which corresponds to different needs to the market. So, there is lot of innovation and great designs to look forward to.
“ We would only like to advice that don’t be scared of taking risks. Always seek to bring about a positive change in society that is what real disruption should be about. While doing this, always aim for the stars. ”
Exhibit: What’s the response like from your clients so far?
MANI JAIN: The response has been awe awakening so much so that we are operating at the maximum limit at almost all the time, all while trying our level best to make each and everyone of our customers happy.
Exhibit: Is there anything you’d like to advice to the aspiring entrepreneurs?
MANI JAIN: Don’t be scared of taking risks. Always seek bringing about a positive change in society that is what real disruption should be about. While doing this always aim for the stars.