Where Are Women In The Indian Startup Space?
A recent report by Trifecta Capital entitled ‘Human Capital in the New Economy – Benchmarks And Best Practices 2019’ revealed that Indian women only constitute 22% of the employed workforce by startups in India.
They have surveyed 45 companies that represented 49,161 employees. The survey saw the participation of brands like Innoviti, Quickr and Big Basket. Akash Goel, a partner Trifecta Capital said that the women participation in India is low owing to the fact that most startups in India are vertical e-commerce, consumer services companies. This is usually accompanied by front end delivery companies like delivery boys, customer service, operations, which are usually less female oriented.
To simplify further, in the delivery operations of any company like Swiggy, Zomato or Big Basket, we won’t find women. Likewise in consumer services, the marketplace is dominated by male folks.
Various scholars have shown that India’s GDP can rise from 18% to 25%, if women are given equal opportunities at the workplace.
The report further said that a staggering 80% of startups prefer to recruit talent from other startups, due to a familiarity with other startups, their culture and domain expertise.
The report also mentions that startups usually focus on hiring from each other, thus the fight for talent increases more. While the scarcity of talent is a continuous problem, quite a number of startups have recruited the desired talent within six months, the report further mentioned.
The report helped us acquire knowledge about the hiring patterns in the Indian startup ecosystem, and also showcased how the female population has lagging behind.
It is indeed disheartening to note that women don’t constitute a major population of the startup workforce. With India becoming the 3rd largest ecosystem in the world, a lot of effort must be made to engage more and more women into the startup world. After all, the GDP depends on it.